I proudly present, a new business plan from the Cosmo Corporate Conglomerate, with the (Human Rights Watch inspired) name:
Fashion Watch International (FWI, which hints at the short-hand FYI, - For Your Information. We could also go with 'FYF' - For Your Fashion. Or just with FYI.)
Inspirations: the plan is much inspired by recent observatons in London, a highly confusion experience in terms of fashion.
- perhaps some 6% of women are Zara-style fashionable, with high-waist jackets combined with other recent looks
- there is the large proportion of London youth that prefers the infamous Londonese sporty/trashy style with jeans and whatever-wear, throwing in some more recent trends such as leggings under skirts
- I saw a ton of actual Ugg boots, the ones that were hot two winters ago
- other individuals (maybe 3%) went overboard with completely eccentric creations, coloured hear, etc.
It really struck me that given the fashion trends of any given moment, fashion is different in the streets of different European cities. I.e. in Milano women of all ages (including 50+) strictly wear fashion that will be hot next year, while Geneva is a great place for inspiration on a timeless classic office look, (albeit it slighlty too timeless and too Louis Vutton ), and Barca is another colourful anything-goes place. So how to pack one's bags before travelling?
The target group. Style-sensitive, (young) professional women, who would be happy with a fasion update before their trips.
The plan. Our customer could receive a portfolio of pictures taken on the streets in the past week tailored to her specific desires. I.e. she would indicate her age and overall dress style and we would send back suggestions.
The niche. The business plan is different from buying a magazine because magazines give overall current trends, whereas FWI would involve specific and exteremely up-to-date information for the city a person would be visiting.
The necessities. All we would need, is a photographer/trendwatcher in each major city who is continuously uploading a picture data base. And a very talented trendwatcher who creates portfolio's from the data base.
The playing field. We will focus on Europe first, an area with sufficient fashion divergence while it is still an area that can be travelled in one-to-two hour flights.